Coursework Evaluation Question 4 - Who would be the audience for your media product?

Above is the suggested target audience gathered from research with some dominant attributes even if it is conflicting from our ideal target audience.

Audience is a term when used in media is to refer to the people who are consuming a media product whether it is a newspaper, music or in this case film. The target audience this dominant type of people grouped together and categorised who a media product is aimed at for they are most likely to watch that type of media product, for example a cartoon on Nickelodeon would be advertised to children for they are most likely to watch it and therefore considered the "target audience" doing this effectively increases the amount of people seeing a film which then increases the overall profit.

I would say the wider audience for the typical superhero comedy genre would be men 25-40 years of age for research for both very successful films "kick-ass" and "The amazing Spider-Man" have shown this.

YouGovProfiles have shown a consistency in both gender and age for both films which is extremely convincing evidence that this should be our target audience. My only issue with this is that both films were high budget movies and both were also comics before even becoming films so are apart of a much bigger franchise meaning that it already has a massive following but you cannot ignore when 39.1% of the sample was 25-39 year olds.

The USP would be a person of colour playing the main character, the newer generation is evidently more modern thinking and left leaning and evidence suggests that even the older generation that enjoys superhero comedies are also left leaning so they are much more likely to watch the film especially when there is currently such a deprivation of representation in the film industry at the moment so this will attract people.