Sunday, 29 January 2017
Coursework evaluation question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Coursework evaluation question 3
What kind of media institution might distribute your product and why?
Coursework evaluation question 4
Who would be the audience for your media product?
These are our two candidates for the ideal audience member: one from research, and another from our own ideas of who our film should and will relate to.
The term 'audience' refers to, in context, the general type of people who will be going to see our film in the cinema/buying copies of it. A 'target' audience is an idea of the kind of person a company would be aiming their film at, as having a specific group to aim a piece of media at often increases the amount of people going to watch it and the profit.
Our film's genre was superhero/comedy; comedy being one of the most successful genres of film in the box office in 2014 as of our BFI statistics research. This may widen our target audience - since comedy is such a vast genre and one comedy film may be completely different to another, the superhero genre narrows it down quite a bit, but the comedy element makes the film accessible to other people: people that may be brought with to see the film, and people that like to explore different genres.
A wider audience may be males of 17-50 in the UK. I say this because of our research on YouGov profiles and FilmSchoolRejects, which says that our reference film Kick-Ass did not generate much female response, and that the age group was pretty wide for superhero/comedies.
Some of our research on YouGov, showing the general audience for Kick-Ass.
A specific, or core audience, would be as shown in the two Thinglinks at the top of this post. Audience profiling was my assigned task, and I actually created two profiles instead of one: the first being comprised of our YouGov research, and the second after all of our research, using my own idea of who I thought would be coming to see our film. Especially as our film was created by teenagers, for teenagers, I felt that age groups above 25 would be a bit out of range for the kind of people who would enjoy our movie.
Our film's USP, or Unique Selling Point, would probably be in the use of a person of colour as our lead role for the film.
Our target audience research showed that most fans of superhero and comedy films are politically left leaning, and from being in liberal social circles on the internet one would hear the outcry for people of colour in modern film, especially in the superhero genre.
These are our two candidates for the ideal audience member: one from research, and another from our own ideas of who our film should and will relate to.
The term 'audience' refers to, in context, the general type of people who will be going to see our film in the cinema/buying copies of it. A 'target' audience is an idea of the kind of person a company would be aiming their film at, as having a specific group to aim a piece of media at often increases the amount of people going to watch it and the profit.
Our film's genre was superhero/comedy; comedy being one of the most successful genres of film in the box office in 2014 as of our BFI statistics research. This may widen our target audience - since comedy is such a vast genre and one comedy film may be completely different to another, the superhero genre narrows it down quite a bit, but the comedy element makes the film accessible to other people: people that may be brought with to see the film, and people that like to explore different genres.
A wider audience may be males of 17-50 in the UK. I say this because of our research on YouGov profiles and FilmSchoolRejects, which says that our reference film Kick-Ass did not generate much female response, and that the age group was pretty wide for superhero/comedies.
Some of our research on YouGov, showing the general audience for Kick-Ass.
A specific, or core audience, would be as shown in the two Thinglinks at the top of this post. Audience profiling was my assigned task, and I actually created two profiles instead of one: the first being comprised of our YouGov research, and the second after all of our research, using my own idea of who I thought would be coming to see our film. Especially as our film was created by teenagers, for teenagers, I felt that age groups above 25 would be a bit out of range for the kind of people who would enjoy our movie.
Our film's USP, or Unique Selling Point, would probably be in the use of a person of colour as our lead role for the film.
Our target audience research showed that most fans of superhero and comedy films are politically left leaning, and from being in liberal social circles on the internet one would hear the outcry for people of colour in modern film, especially in the superhero genre.
Coursework evaluation question 5
How did you attract/address your audience?
The opening of our film appeals to the title audience with the comedic grabbing lines and strong language which is popular with teenagers.
We wanted to make something that people would enjoy and talk about. Using the Spiderman costume helped, as a pop-culture reference, it makes people laugh to have some playful elements to a film rather than be gritty and heavy 24/7.
This is some of the feedback we got - from students, and from our media teacher, Louisa.
We worked to act on specific points like trying to push the understanding of the film (the flashback scene did not flow as well as it could have) and putting the sound together.
Our film had much more of a visible story-line once we edited in new scenes (like establishing the park) and dialogue. Once people could understand what was going on, it actually seemed like a pretty great idea.
We reached our audience by using teenage actors and a possible romance to interest them. Our props reflected pop-culture which is relevant to them.
This is an example site I created to promote Apex-Arachnid. We intended to use the platform of social media to gain awareness of our film. It was released in the cinema on the 30th of January 2017, with the students as the audience.
Beyond our expectations, mostly everyone who we talked to really liked our film. They said it was different to anything else that was shown, and there were a few people who actually came up to us to tell us how much they liked it without us having to ask.
I think it was mostly the comedic element and the lightheartedness of the film that got people interested. Especially since all of the other films were thriller/horror, ours stood out and people wanted to know about it.
Our target and wider audience liked the film because of the dialogue, and the comedic elements. This was actually the thing I was most worried about not working - since I'm not a very funny person, and I directed the film, I was terrified that the entire cinema would be in silence the whole time. If we had had more time to put the film together, I definitely think it would have been my new pride and joy.
From this, I know that a huge way to attract an audience is to make them laugh. If they can see something that's accessible to them, then they'll want to know more about it.
The opening of our film appeals to the title audience with the comedic grabbing lines and strong language which is popular with teenagers.
We wanted to make something that people would enjoy and talk about. Using the Spiderman costume helped, as a pop-culture reference, it makes people laugh to have some playful elements to a film rather than be gritty and heavy 24/7.
This is some of the feedback we got - from students, and from our media teacher, Louisa.
We worked to act on specific points like trying to push the understanding of the film (the flashback scene did not flow as well as it could have) and putting the sound together.
Our film had much more of a visible story-line once we edited in new scenes (like establishing the park) and dialogue. Once people could understand what was going on, it actually seemed like a pretty great idea.
We reached our audience by using teenage actors and a possible romance to interest them. Our props reflected pop-culture which is relevant to them.
This is an example site I created to promote Apex-Arachnid. We intended to use the platform of social media to gain awareness of our film. It was released in the cinema on the 30th of January 2017, with the students as the audience.
Beyond our expectations, mostly everyone who we talked to really liked our film. They said it was different to anything else that was shown, and there were a few people who actually came up to us to tell us how much they liked it without us having to ask.
I think it was mostly the comedic element and the lightheartedness of the film that got people interested. Especially since all of the other films were thriller/horror, ours stood out and people wanted to know about it.
Our target and wider audience liked the film because of the dialogue, and the comedic elements. This was actually the thing I was most worried about not working - since I'm not a very funny person, and I directed the film, I was terrified that the entire cinema would be in silence the whole time. If we had had more time to put the film together, I definitely think it would have been my new pride and joy.
From this, I know that a huge way to attract an audience is to make them laugh. If they can see something that's accessible to them, then they'll want to know more about it.
Coursework evaluation question 6
What have you learnt about technologies from the process of constructing this product?
Coursework Evaluation Question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Wednesday, 25 January 2017
Coursework Evaluation - Question 5
How did you attract/address your audience?
Click on the link below to see...
Wednesday, 18 January 2017
Evidence of editing 16.01.17
In this lesson we added in the remaining scenes that we had to reshoot and we started to add in sound that would correspond with the scene.
Remaining task
1) Add in the remaining music and sound effects
2) Sync dialogue and add voice over
3) Add special effects (flashback) and colour grading
4) Re-position titles
5) De-fuzzy face scene
6) De-lighten colour levels (saturation-reds)
2) Sync dialogue and add voice over
3) Add special effects (flashback) and colour grading
4) Re-position titles
5) De-fuzzy face scene
6) De-lighten colour levels (saturation-reds)
Wednesday, 11 January 2017
Evaluation of Feedback
Mainly, our student feedback of our second rough cut talked about shots being confusing and the sound of our film.
This is due to our issues in the editing process, as we have yet to add a filter/effect to the flashback scene and communicate that to the audience, and we have all sound clips we are going to use, but have yet to put them on our film. Because of the camera's bad microphone quality, we will be muting all of the original sound and replacing it.
Viewers had trouble understanding the flow of the film, and we hope that our editing of colour and sound will help to rectify this.
People said that our film was funny, which is what we were most worried about achieving. They said that we had a variety of shot types and the colour-edited film was good. They liked the fades between shots, also.
This is due to our issues in the editing process, as we have yet to add a filter/effect to the flashback scene and communicate that to the audience, and we have all sound clips we are going to use, but have yet to put them on our film. Because of the camera's bad microphone quality, we will be muting all of the original sound and replacing it.
Viewers had trouble understanding the flow of the film, and we hope that our editing of colour and sound will help to rectify this.
People said that our film was funny, which is what we were most worried about achieving. They said that we had a variety of shot types and the colour-edited film was good. They liked the fades between shots, also.
Wednesday, 4 January 2017
FINAL SOUND/MUSIC DECISIONS (SOUNDCLOUD)
1) https://soundcloud.com/user-340212796/car-passing-sfx
2) https://soundcloud.com/tirtadibeatbox/spiderman-4-soundtrack (MUSIC)
3) https://soundcloud.com/thegamermusic-1/spiderman-3-black-suited-spiderman-theme (REVEALING OF THE SUIT AT RAY PARK - START MUSIC AT 1:17)
4) https://soundcloud.com/colorbottle/nature-sounds-birds-chirping
5) https://soundcloud.com/dfreed-1/ambience-busy-street-road
2) https://soundcloud.com/tirtadibeatbox/spiderman-4-soundtrack (MUSIC)
3) https://soundcloud.com/thegamermusic-1/spiderman-3-black-suited-spiderman-theme (REVEALING OF THE SUIT AT RAY PARK - START MUSIC AT 1:17)
4) https://soundcloud.com/colorbottle/nature-sounds-birds-chirping
5) https://soundcloud.com/dfreed-1/ambience-busy-street-road
Feedback
I thought that the feedback given was completely fair and reasonable. My strongest posts were ones regarding the planning for Apex-Arachnid and my post regarding the sound intentions for my film. I agree with me lacking managing time properly and the low frequency of my posts since the planning stages of Apex-Arachnid. I've also noticed that my posts do not follow a chronological order hence the confusing order of posts but I will aim to produce posts, not only on a more consistent basis but in a chronological manner, I've also been notified of my lack of ICT/digital applications to present my work which I will be taking into consideration and willing to change. I aim to be using apps such as Padlet to present any documents I may need to post instead of continuously producing bulks of text. Additionally, I'll be presenting more evidence of filming to display the progress of our film.
Editing
For this round of editing, we were mainly cutting scenes and adding slow-motion and fade to black effects to the beginning of the film, and confirming the re-shooting we needed to do.
On the second screen, we found the effect for fading in and out, and clicked and dragged them onto our film clips.
This is where we found the effect for slowing down clips:
the Rate Stretch Tool.
the Rate Stretch Tool.
We cut the clips at the beginning which were too long, and added fades in and out, and purposeful gaps to make the screen dark.
Planning
Arthur created notes of points to discuss in the lesson, prior to it.
After discussing with the group and confirming ideas, we came up with this to-do list of shots and edits that we think will make our film look better.
Tuesday, 3 January 2017
Rough cut analysis
Watching the rough cut of my group's film, I am dissatisfied with the way things are going so far, but have a ton of ideas on where and how to fix mistakes, and have already started making changes.
To go into further detail on this screenshot: I recounted the scene during which Alexis Webber was being called out to by people from his school; including the shots I had missed out accidentally during filming, and adding in extra shots and effects to make the scene look better on screen.
Firstly, I noted down all of my ideas on where we need to re-shoot - this was kept as notes on my phone so I could keep updating during the holiday when I wanted to.
To go into further detail on this screenshot: I recounted the scene during which Alexis Webber was being called out to by people from his school; including the shots I had missed out accidentally during filming, and adding in extra shots and effects to make the scene look better on screen.
Also, on the last lesson before the holiday, we began to record voices with the college's Yeti, since our sound was bad, and we will be cutting all of it out in favour of completely separately recorded sound that fits with our film. Since we'll be re-shooting if my group lets me, we only did the non-diagetic sound recording (Alexis' thoughts; the narration), as we want the dialogue to match up with the movement of the actors' mouths.
I have thought about adding other sounds on top of this, for the outside scenes, for example very quiet tracks of birds singing or cars passing, but I have yet to discuss this with my group for their opinions.
I am sure that, once we add in the effects to our film, like slow-motion, and fades to black, too, it will go much smoother.
We were very efficient as a group, though; we delegated tasks like bringing equipment/props, and writing posts up, very well, and there were no real problems travelling even outside of college.
The group mostly has good chemistry, which is lucky, and everyone is willing to do their bit: Nahiyan particularly taking one for the team with the Spiderman costume, and falling into the slime.
The group mostly has good chemistry, which is lucky, and everyone is willing to do their bit: Nahiyan particularly taking one for the team with the Spiderman costume, and falling into the slime.
The slime as a prop was also a questionable move - but it was pretty successful for something bought off the Internet after two minutes of Google searching, and worked effectively as a comical device that also gave to the plot.
Overall, I think there's a lot of improvement necessary, but I definitely think what we need to do is possible.
Monday, 2 January 2017
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