Coursework evaluation question 4

Who would be the audience for your media product?


These are our two candidates for the ideal audience member: one from research, and another from our own ideas of who our film should and will relate to.

The term 'audience' refers to, in context, the general type of people who will be going to see our film in the cinema/buying copies of it. A 'target' audience is an idea of the kind of person a company would be aiming their film at, as having a specific group to aim a piece of media at often increases the amount of people going to watch it and the profit.

Our film's genre was superhero/comedy; comedy being one of the most successful genres of film in the box office in 2014 as of our BFI statistics research. This may widen our target audience - since comedy is such a vast genre and one comedy film may be completely different to another, the superhero genre narrows it down quite a bit, but the comedy element makes the film accessible to other people: people that may be brought with to see the film, and people that like to explore different genres.

A wider audience may be males of 17-50 in the UK. I say this because of our research on YouGov profiles and FilmSchoolRejects, which says that our reference film Kick-Ass did not generate much female response, and that the age group was pretty wide for superhero/comedies.

Some of our research on YouGov, showing the general audience for Kick-Ass.

A specific, or core audience, would be as shown in the two Thinglinks at the top of this post. Audience profiling was my assigned task, and I actually created two profiles instead of one: the first being comprised of our YouGov research, and the second after all of our research, using my own idea of who I thought would be coming to see our film. Especially as our film was created by teenagers, for teenagers, I felt that age groups above 25 would be a bit out of range for the kind of people who would enjoy our movie.

Our film's USP, or Unique Selling Point, would probably be in the use of a person of colour as our lead role for the film.
Our target audience research showed that most fans of superhero and comedy films are politically left leaning, and from being in liberal social circles on the internet one would hear the outcry for people of colour in modern film, especially in the superhero genre.