The opening of our film appeals to the title audience with the comedic grabbing lines and strong language which is popular with teenagers.
We wanted to make something that people would enjoy and talk about. Using the Spiderman costume helped, as a pop-culture reference, it makes people laugh to have some playful elements to a film rather than be gritty and heavy 24/7.
This is some of the feedback we got - from students, and from our media teacher, Louisa.
We worked to act on specific points like trying to push the understanding of the film (the flashback scene did not flow as well as it could have) and putting the sound together.
Our film had much more of a visible story-line once we edited in new scenes (like establishing the park) and dialogue. Once people could understand what was going on, it actually seemed like a pretty great idea.
We reached our audience by using teenage actors and a possible romance to interest them. Our props reflected pop-culture which is relevant to them.
This is an example site I created to promote Apex-Arachnid. We intended to use the platform of social media to gain awareness of our film. It was released in the cinema on the 30th of January 2017, with the students as the audience.
Beyond our expectations, mostly everyone who we talked to really liked our film. They said it was different to anything else that was shown, and there were a few people who actually came up to us to tell us how much they liked it without us having to ask.
I think it was mostly the comedic element and the lightheartedness of the film that got people interested. Especially since all of the other films were thriller/horror, ours stood out and people wanted to know about it.
Our target and wider audience liked the film because of the dialogue, and the comedic elements. This was actually the thing I was most worried about not working - since I'm not a very funny person, and I directed the film, I was terrified that the entire cinema would be in silence the whole time. If we had had more time to put the film together, I definitely think it would have been my new pride and joy.
From this, I know that a huge way to attract an audience is to make them laugh. If they can see something that's accessible to them, then they'll want to know more about it.
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