Blog task 27 - target audience

Our core target audience for this film will be teenagers (age 12-19). Within this, we would expect to see a relatively equal audience in terms of gender; at most, a ratio of 40:60 either way.
Our film would mostly appeal to working class people due to its representation from the characters and the setting. Education level would probably be around high school to college education mostly due to the age bracket.
A wider target audience would include people of older ages i.e. in their early twenties, and perhaps try to reach middle class people with pop-culture references to superhero movies which are big at the moment.
Our estimates come from research on different websites, for example, MPAA shows that Captain America: The Winter Soldier had a relatively similar number of female to male audience members (58% male, 42% female), a figure that has apparently risen in terms of females in films in the superhero genre since 2014, and so we would expect a rise. It also shows that the audience was a whopping 55% Caucasian, which means we would generally expect to be appealing to a white audience.
It was particularly difficult to find audience demographics for Kick-Ass, but filmschoolrejects says that it captured no attention from women over the age of 25 as there was little representation of women, but does take the attention of teenage boys, which begs us to consider if we will attempt to include better representation in hopes of a wider target audience or stick to the most loyal fans to this kind of film as we know that they will turn up to watch it.
To attract this kind of audience, we would mainly advertise online; perhaps using ads on social media sites like Instagram, and on evening television (when families will be sitting down to dinner). We may also use billboards and magazine advertisement. This is our ideal advertisement, but we would probably be a low-budget film, so we may not be able to advertise as much on social media as we'd like to.

 The movie I chose is Kick-Ass it is it relevant to our title sequence idea as it is a superhero comedy.  The main audience for Kick-Ass is males between 25-39, this suggests the type of target audience for our title sequence.


We also looked at Captain America - The First Avenger's demographics.

The general audience for this film is males between the age of 40 and 54. They're different levels of middle-class, and live mainly in the East Anglia region, and tend to be politically left.

The movie I chose is "the amazing spiderman" this demographic is relevant to our title sequence for it is a superhero movie with some elements of comedy and it suggests that the main audience are males from north west England between the ages 25-39, this helps us discover our target audience.

Our target audience is most likely to be a male aged 25-39 possibly having a profession in entertainment or engineering. Additionally, they are most likely to be living in the midlands and the north west. Due to our film exemplifying the genre of super-hero, the age assumption for our target audience is relatively accurate as I would think that the older aged males who tend to watch super-hero films are the ones who supposedly have more knowledge in the super-hero sector. This is because many super-hero films in the modern industry are usually targeted at kids or teenagers whereas films like Deadpool are intended to target the older audience as a consequence of Deadpool's ideology and agenda which is seemingly inappropriate for kids.

We interviewed two people who fit around the demographic of the films we chose.