Tuesday, 8 November 2016

Blog task 28 - audience profile

I talked a little bit about target audiences in task 27, and here I will create a profile for our ideal target audience member.
According to our research, this is our ideal target audience.

This is Frank.
Frank is a 25-year-old single Caucasian male. He works as a journalist for The Guardian, and lives in Rayleigh. He has a bachelor's degree in journalism.
Frank uses the internet very often, but also watches a lot of television. He tends to be the obsessive type with T.V. shows.
He is between the classes of upper-working class and lower-middle class due to his parents.
Frank is not very sporty. His hobbies include cooking, marathoning shows on Netflix, and spending quality time with his cat, Ness.
He is not very interested in brands, and does not like Apple - he is happy with his ASUS P.C. and Samsung phone. Frank drives a Peugeot, but travels to work by tube. His music taste is indie, but he likes all mainstream superhero films and T.V. shows. He likes to keep up with different newspapers.

This is all according to research on movies such as Captain America, however - as we could not find profiles for films very close to our theme, I've also made a second audience profile from my own knowledge which seems more likely.

This is Zac Efron. He's probably not 17 in this photo, but he pretended to be around that age for three movies, so roll with it.

For all intents and purposes, Troy is a student. He's a 17-year-old Caucasian male. He's an English college student (obviously), and upper-working class.
Troy is up to date with the latest trends. He uses the Internet a lot for social media and really likes memes. The only T.V. he really watches is online on Netflix.
Troy is a casual fan of superhero films, but tends to go to see whatever's popular at the moment in the cinema. He takes recommendations from the Internet and from people like him. His hobbies include watching Youtube videos, spending time out with his friends, going to parties and reading comics.
He doesn't really keep up with mainstream news like BBC News, but does often look at Buzzfeed  clickbait articles and Huffington Post online.
Troy likes brand-name clothing, uses an iPhone 6s and has an HP laptop. He can't drive so he relies on TFL often. He listens to pop and electronic music.

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