Sound is considered to be very important in film because it is argued that sound makes up 50% of the product and that without it you miss out on half which heavily takes away from a desired effect and context. Through sound layering a great amount of depth so without it the product image would seem rather flat and unrealistic so the audience is left disinterested and unengaged.
Images that are considered rather "bad" can be salvaged by the simple use of good sound for it distracts the audience from being solely focused on just the image where they are able to heavily criticise it when they are already rather bored.
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